Terms of Reference (ToR) for Media Training Consultant 

1. Background

The Jasiri Consortium, comprising the Centre for Rights Education and Awareness (CREAW), Grassroots Organizations Operating Together in Sisterhood (GROOTS Kenya), Collaborative Center for Gender and Development (CCGD), Centre for Domestic Training and Development (CDTD), and Advocates for Social Change Kenya (ADSOCK), is jointly implementing the Jasiri Program which will run for a period of 5 years (2023-2028).  

 

2. Context  

The Jasiri program builds on the achievements of a pilot program implemented by the consortium during the COVID-19 pandemic to address the high incidences of gender-based violence. The program seeks to deepen support to at-risk adolescents and young women who are survivors of gender-based violence in 16 counties in Kenya that are recording high prevalence rates of Gender-Based Violence. The Jasiri Program will expand its scope to address GBV and the heavy load of unpaid care and domestic work as an emerging gender barrier that disproportionately affects adolescent girls and young women living in rural areas and urban informal settlements. 

This scale-up will address the following systemic and structural barriers: 

1. Limited access to gender-responsive financial resources and skilling would reduce entrepreneurship and employment opportunities for adolescent girls and young women who are GBV survivors or at risk of GBV. 
2. Limited capacity and resources among national and sub-national (county) governments and GBV service providers to effectively respond to GBV and unpaid care work faced by adolescent girls and young women. 
3. Social norms and harmful cultural beliefs, attitudes, and practices expose AGYW to abuse and discrimination and prevent them from meaningfully participating in the world of work. 

The program’s broad interventions are 

1. Engage financial services providers and the State Department of Gender to build up responsive and inclusive financial services that cater to the full range of needs of young women especially gender-based violence survivors.
Support and collaborate with community skilling partners to provide skilling opportunities (life skills, entrepreneurship) to GBV survivors and most at-risk Adolescent Girls and Young women (AGYW) as a pathway to work 
2. Collaborate with national and county governments to address unpaid care and domestic work through policy, practice, and budget reforms.
Engage community leaders and gatekeepers (including men, boys, and cultural and religious leaders) in shifting perceptions, attitudes, and beliefs that perpetuate gender inequalities e.g. GBV and the heavy load of unpaid care work. 
3. Enhance the capacity and resilience of GBV service providers including Safe shelter actors to provide timely, safe, and confidential services to support the short- and long-term healing and empowerment of GBV survivors.
Enhance the capacity of National and county governments (e.g., sensitization on how to domesticate national GBV policies and SOPs) to implement laws and policies that prevent and respond to GBV. 

Some of the expected program outcomes will include: 

1. Increased utilization and uptake of gender-responsive and inclusive financial services/products by young women and young women-owned MSME’s. 
2. Enhanced resilience of GBV survivors and most at-risk adolescent girls and young women in entrepreneurship and the world of work. 
3. More time and agency for adolescent girls and young women to participate in economic opportunities. 

 

3. Objective

The consortium seeks to retain the services of a media training consultant for a full-day training session to ensure a well-managed and coordinated approach to all media engagements and interactions. 

 

4. Scope of Work

Preparation of the communications training (Two days): The consultant will design the agenda for the training, prepare materials, provide an equipment checklist, and draft a questionnaire to gather participants’ feedback and the effectiveness of the training. 

 Deliverables  

• Training agenda focused on learning objectives 
• Training materials 
• Equipment check-list
• Feedback/evaluation questionnaire (pre and post)

Facilitation of the training (one day) 

The consultant will facilitate the training for the Jasiri  Consortium. The training will cover the following 

• Understanding the media and their objectives in an interview 

• Message development and discipline: staying focused on the story you want to tell 

• Do’s and Don’ts during a media interview 

• Different media styles for in-person, radio, and TV interviews 

• Recognizing and avoiding common media traps 

• Handling tough questions and dealing with questions you are not prepared to answer 

• Understanding verbal and non-verbal cues during interviews 

• How to look the part ahead of a media interview 

Deliverables 

• PPT and communications training.

Reporting (two days) The consultant will prepare a brief report on pre- and post-training feedback from the participants and suggestions for the Jasiri Program for future training. 

Deliverable  

• Final training report

 

5. Duration

The assignment will be conducted within a period of five days. The tentative date for the training is Wednesday, 14th August 2024. 

 

6. Target Audience

The training session will target the following members of the Jasiri Consortium: 

• Consortium Executive Directors 

• Program Manager 

• Fund Director 

• Project Officers 

• Communications Officers 

 

7. Expected Outcomes

• Participants will be able to comfortably express themselves in different media formats while ensuring the significant points are conveyed. 

 

8. Consultant’s Qualifications

The ideal consultant should possess the following qualifications: 

• Proven experience in media training and communications. 

• Excellent understanding of media engagement strategies. 

• Strong presentation and interpersonal skills. 

• Ability to provide practical examples and case studies during the training. 

 

9. Application Process

Interested consultants are requested to submit their proposals, including their approach to the training, previous experience, and a budget breakdown, by 2nd August 2024 to consultancies@creaw.org and njambi.mungai@creawkenya.org 

Only shortlisted candidates will be contacted for interviews.

CREAW is an equal-opportunity employer and encourages applications from women and individuals of all backgrounds.

CREAW is committed to safeguarding and promoting the welfare of women and girls and expects all staff and volunteers to share this commitment. The successful candidate will be required to undergo a background check.

Young women who are qualified are highly encouraged to apply. Only shortlisted applicants will be contacted.